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Register to be eligible for a FREE FRAM MCU Dev Kit bundles courtesy of Avnet and TI


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  • 3 weeks later...

UBM is pretty notorious for spamming the hell out of their email lists. Sign up to anything hosted by one of their publications and end up on dozens of newsletters. It took me months to unsubscribe the last time I signed up for one of their webinars.

 

Actually, UBM is probably the main reason why I don't sign up for any free webinars anymore.

 

I don't get why TI (and others like Digi-Key) partner with these kind of organizations. IMO it's counterproductive to the long-term relationship with their audience and customers.

 

Edit to add:I know why marketing departments do it. They are measured short-term on the number of leads (i.e. contact addresses) they generate. That's also why you have raffles at trade-shows. It helps creating an impressively long Excel sheet with "leads" to justify cost of the event. But in the end it just creates a bigger haystack.

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UBM is pretty notorious for spamming the hell out of their email lists. Sign up to anything hosted by one of their publications and end up on dozens of newsletters. It took me months to unsubscribe the last time I signed up for one of their webinars.

 

Actually, UBM is probably the main reason why I don't sign up for any free webinars anymore.

 

I don't get why TI (and others like Digi-Key) partner with these kind of organizations. IMO it's counterproductive to the long-term relationship with their audience and customers.

 

Edit to add:I know why marketing departments do it. They are measured short-term on the number of leads (i.e. contact addresses) they generate. That's also why you have raffles at trade-shows. It helps creating an impressively long Excel sheet with "leads" to justify cost of the event. But in the end it just creates a bigger haystack.

I agree.. I'm still unsubscribing from the UBM emails for a few webinars I took last year. Now I just register a junk mail id, in case a good webinar comes along.

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