As this conversation brought this book to my attention and it's actually on sale in the Elsevier's store for a tenner, I just decided to give it a go.
1) The target of this book are beginners, newbies etc. who want to get things done and don't be scared about some details. It's very good approach for kids for example - my little one loves to put few pieces together in Scratch on RPi and have a blinking LED, or running light on the LED bar. She loves it (similar reaction was when I showed her CapTouch Booster pack), When she will be older I'll definitely want her to start on some high level language/IDE
2) except for a few technicalities the book itself is nicely written. Language is simple, explaining most of the concepts in simple, human terms. There was mentioning about "languages" here, I just got to this chapter and here is the full context (I hope I'm not breaking any rules giving this sample...):